Tracking AJAX objects is a new challenge for web analytics. Its tricky to do with tags because the script has to be embedded in the page. Actually, this is true of all file downloads, such as PDF, etc. With Passive Data Capture, these items are easily captured as they are simply more request-responses between the visitor and server.
The other question is how to define them within teh context of Web Analytics. Is refreshing soem objects on the page a new pageview or is it something else? Sometimes it looks like a new pageview to the visitor, so it could be resonably treated as such. However, many pages are simply changing a small icon, such as in a catalogue, which does not really seem like a new pageview.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment